Search Engine Optimization – Study and Analysis

  • Srinithi S Programmer Analyst Trainee, Cognizant Technology Solutions, Coimbatore, Tamil Nadu, India.
Keywords: SEO, Keyword, Links, Meta description, Title, Robot, Error, Query, Search, Online


Search Engine Optimization is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. Building the onsite and offsite page tactics will help us to build a better site that ranks higher in search and also with better click through rates. Understanding what the users or consumers need and producing the same to them is one of the major factor in the Digital Marketing. Using Analytics tool we can analyze how our site is doing well or not with our intended action will help us to understand our audience better.


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Zhen Liu and Philippe Nain, “Optimization issues in Web search Engines”, IBM research,. 2006, VI, 981- 1015, DOI: 10.1007/978-0- 387-30165-5_34 Zhen Liu and Philippe Nain, “Optimization issues in Web search Engines”, IBM research, 2006, VI, 981- 1015, DOI: 10.1007/978-0- 387-30165-5_34.

Fuxue Wang; Yi Li; Yiwen Zhang; Coll. of Econ. & manage, “An empirical study on the search engine optimization technique and its outcomes,” Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), Aug. 2011.

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Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Retrieved May 14, 2007. See Google groups thread.

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How to Cite
S, S. (2020). Search Engine Optimization – Study and Analysis. International Journal of Computer Communication and Informatics, 2(2), 6-16.

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